Red. Packs a wallop. Physiologically, it increases the blood pressure, the heartbeat, eyelid movement, breathing increase, the production of adrenaline and the energy in a majority of people. Red instills feelings of intimacy and passion. Most major restaurants in NY Hotels will have a interior color of Red because it increases the appetite. It is also the color of Love. Red clothing on the female gender will get noticed more by the male gender. There are some negative sides to the color of red, like if one is in mediation or negotiations, red will sub-consciously cause conflicting emotions in the other party with which one is dealing with and hinder the progress or even stop the proceedings. Red cars are the target for most car thieves, basically for the joyride and not for the chop blocks. But, red can be a very helpful tool as for marketing, it attracts the customers’ attention.
The impact of red for the marketing of consumer goods explains the way the color vision is created in the human brain and really emphasizes the importance and relevance the color has for each individual and aid in the orientation of the everyday surroundings. An example is the difference the impact of the color of red has on Americans compared to the impact on the Chinese. Americans see red as a violent color and connotes a fierceness, where as the Chinese view red to has a soothing quality and brings up subconscious thoughts of peace.
Red is inspiring no matter what the culture one comes from. An energetic vibrant color a complex color and a powerful color. To understand its symbolic meaning one needs to only look and appreciate
natures most beautiful color either warning us to not touch or inviting us to eat it, smell it and simply look at it. Red, it’s a beautiful thing.
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